Transcription

0:08
So we women totally struggle with marketing ourselves authentically, and it’s usually a challenge for so many women to showcase their work in the world.

0:19
So today we are going to talk about how to market yourself authentically as a woman.

0:26
Stay tuned.

0:28
welcome to another episode of Supercharge Your Soul’s Transformation podcast.

0:33
Today we are going to talk to an amazing expert.

0:38
Her name is Omotayo.

0:40
Omotayo is a singer, a songwriter and a music man woman from London in the UK.

0:47
She has recently left behind a 13 year career in the marketing industry to fully come into alignment with her original assignment and true identity as an artist, channelling all that she learned into creating a framework for her own offerings.

1:08
She still works with about 100 and 21 clients who wish to create soul crafted brands that are authentic reflections of the medicine they wish to share with the world.

1:22
Welcome to the show, AMAO.

1:24
It is a pleasure having you today with us.

1:27
Thank you so much.

1:28
So excited to be here and to have this conversation with you.

1:32
So right before I pressed recording you were mentioning that you are in L.

1:38
A.

1:38
Right now and just for our listeners to understand this, , I already mentioned that she’s from London, and she has left her 13 year marketing career to live the life of her dreams.

1:51
So, , tell us about your journey now to l.

1:54
A.

1:54
Why are you in l A.

1:56
And how did you even take this step?

1:58
To just be here instead of being in London and coming for this podcast recording?

2:04
I mean, I feel like leaving the marketing industry and me ending up here where I am today is all part of the same story.

2:13
Really, that has been a process of me becoming more and more attuned to the desires and the dreams that are actually in my heart and creating more and more space to hear them like hear the truth of them as a starting point, like just let them be there.

2:32
I don’t need to make any immediate changes, you know, But just let them be there and slowly, really slowly, especially because I’m a I’m a mother.

2:41
And so you know, it’s not this.

2:43
I can’t make changes in the same way that I could when I was just, you know, free and independent and and just a, you know, solo solo flyer.

2:50
Let’s say I’ve just really slowly and gradually allowing what’s in my heart to change my external circumstances by being true to myself, listening to my body and realising that, OK, , you know, this career in marketing that has served me for so long allowed me to travel the world allowed me, allowed me to have so much financial stability and security and still an aspect of freedom because I was a freelancer for for most of my career.

3:17
But just getting to that point where it’s like it’s good, but it’s not the dream, you know, and it’s kind of like it on paper.

3:24
It’s ticking all the boxes, but my heart is still wanting something more.

3:28
So it’s time for me to It’s time for me to start really trusting that that more can manifest and I don’t know how.

3:38
I don’t know exactly what it looks like.

3:40
I don’t have all the steps planned out, and this is kind of like, , last year that what this process was for me, I just like, just really I’m a very spiritual person.

3:49
So just really like opening myself up to to the universe and to the divine and being like, I don’t know what it looks like, but I don’t want to do this anymore.

3:57
Please support me into that life that I want to be living and just step by step by step, that life gradually coming into existence in the way that it’s looked like yeah, September last year was the last marketing contract so that I had, and what it’s what it’s meant since then is having more and more space and time to focus on my artistry, which for me, is primarily my music.

4:22
, yes, we We got a very clear sign from the universe at the start of this year that it was time for us to leave the UK something that we’ve been dreaming of for a long time.

4:31
But again, just we haven’t figured out all the steps and we realised, OK, we don’t have it all figured out.

4:37
But the landlord has just essentially served us our notice by putting up the rent so, so high that we don’t want to even try and make it work.

4:44
Let’s just say yes to the adventure of leaving and see what the invitation is from the universe where the universe wants to take us, guide us.

4:54
Let us not plan too much and be like, OK, we’re gonna go here, and then we’re gonna go there, but just really just like opening ourselves up to the void and seeing the invitations that come through.

5:03
And the first invitation was two months in Majorca and then the next invitation was come to l.

5:08
A.

5:09
So here we are in L.

5:10
A very cool.

5:12
I know the traditional model of working a 9 to 5 job for most of our listeners.

5:18
And if you’re listening in and you are an employee or you have your own business and you’re like Oh, my God, I wish I could do something else, and I’m more to what I am today.

5:27
O Mao is real example of you could do it.

5:32
So tell our listeners your story.

5:35
You had a 13 year career in marketing.

5:37
You left it.

5:39
Let’s talk about why did you leave it in the first place?

5:42
Yeah, So I, I kind of fell into marketing.

5:48
I didn’t go to university, so I started into the world of work Quite young.

5:51
I think I was 20 when I when I got my first marketing job.

5:55
And, , yeah, it was just something where a friend of mine said, Oh, you’d be really good at marketing or PR.

6:01
I was like, Oh, OK, found a job.

6:04
I was like, Yeah, this is fine.

6:06
allowed me to have enough resources to live the life that I wanted to live, which for a 20 year old is, you know, just nice clothes, partying with my friends somewhere nice to live, simple pleasures, you know.

6:18
And, , I very quickly realised, though, that that because I had gone straight into the world of work from school, I’m not sure how it is here in the States.

6:27
But in in the UK, it’s quite customary to have, like, a gap year to allow yourself to have some time to, like, travel and experience the world before you go into university and and and the world of work.

6:37
And because I hadn’t really had that after about a year in a full time job like Monday to Friday, I just realised I wanted that I wanted to travel.

6:46
I wanted to have that experience of just, you know, seeing the world.

6:50
, and so I took like an extended holiday from work, and it just something in me.

6:56
I think now, in hindsight, I realise that freedom is really one of my kind of core values.

7:03
And so even though at the time I wasn’t as aware of that, I I I it was still kind of driving me.

7:09
Let’s say so I realised.

7:12
OK, I I actually want to be a freelancer, which allows me to take a three or six month contract and then take three or six months off.

7:18
So I did that for a long time because it was a really super easy compromise work.

7:23
Get get well paid.

7:24
Take time off.

7:25
Do my yoga teacher training, Go to Thailand, go to California road trip it, you know, And for a long time I was I was completely happy with that, and it really, really served me in in a lot of ways.

7:36
But again, this as I as I kind of found my way to my spiritual spiritual path when I was about 24 it just again started to make me realise that there are dreams and desires in my heart.

7:49
There’s a way of being of like, really ha.

7:52
What?

7:53
What does it mean to be authentic?

7:54
Like, how can I be authentic in all in my relationships with other people with myself?

7:59
How can I How can I just move in a way that’s really true to my soul?

8:05
And as I started to sort of deepen that inquiry, the the Yeah, the contrast between the work that I did and the way that I lived my life when I would have these these times off, just the the the contrast just became starker and starker.

8:22
And I realised, OK, this isn’t what I wanna do forever.

8:26
I don’t know exactly what I wanna do, but it’s not this.

8:29
And then that inquiry just kind of deepened and deepened until the first time I actually tried to leave.

8:34
The marketing industry was 2018, and again it was a very kind of I’m sure a lot of listeners can relate to.

8:40
Sometimes when something ends, whether it’s a relationship or a job, that it ends in this really kind of like fiery way, but it unexpected and you kind of feel like it’s just come upon you.

8:50
And it is, even though it doesn’t feel good at the time, the universe is like That’s not for you anymore.

8:55
Off you go into the world and at the time I I still hadn’t really rooted in what I really wanted to do.

9:02
I sort of was exploring the world of well being and I thought, OK, I could you know, there’s a few of these things that I can kind of cobble together into something that I can sort of make a living with.

9:11
, but it wasn’t fully fully aligned with me in my in, like the the the true authenticity of Of my soul and my original assignment, Let’s say And anyway, about a year after that, my partner and I got pregnant, and then the pandemic hit.

9:28
And so it was like, Well, guess I’m going back to marketing.

9:32
Then, you know, stability and security.

9:36
And then after about yeah, a year and a half of being back in that world.

9:41
And it was a bit easier because remote working, you know, it kind of the the pandemic changed the landscape of work for a lot of people.

9:47
And as a mother it was It was amazing to be able to be at home with my daughter and still work and and earn, , but we we went on holiday when she was about 18 months.

10:00
No, she was like, nearly two, and we just had this moment where we were on the beach and I just realised, like it was like I’d kind of woken up from a dream and I was like, Hang on a second.

10:10
I I left this industry.

10:12
I I don’t want a a one or two week holiday a year to be the only time that I can spend with my family in this way.

10:20
And so then I realised, OK, time to once again, like find that truth, Let it just slowly start to, you know, manifest in the world.

10:28
And that’s kind of where I’ve come to now is like, , along that same journey of truth, realising that my music is something that has been even even deeper underneath the freedom, something that’s even more buried from like, Oh, you don’t want to be a starving artist.

10:45
So it kind of gets very pushed into the shadows.

10:47
And then, as I’ve created more space for allowing work to not be something that I just trade my time for money, like, what would it be for my work to be something that was just how I move through the world and me just sharing my medicine and my gifts with the world?

11:03
If that was work, what would it be?

11:04
And realising that it’s the music that it’s kind of the music and the freedom have kind of, yeah, been the core outputs, Let’s say of this whole inquiry journey so far.

11:17
I love that it’s fabulous because you honed on to your you honed on to your truth.

11:22
You found your calling through different experiences that the universe, you know, threw at you and this happens to everyone.

11:30
But people don’t realise that when the universe takes away something from you, it’s because of you are going to get something better and we come.

11:41
We see that later in life.

11:43
We don’t see it as we’re moving through these roadblocks in our lives, and we totally see it later, and you and what you have created right now is like fabulous.

11:51
It’s actually a dream for so many people out there just listening.

11:56
We feel like, Wow, I wish I could do that.

12:00
But then it takes so much courage.

12:01
And, you know, just as you were speaking and it brought back memories of my own time.

12:07
When I left New York and I came to California and I was basically I started working very young at the age of 10, so yours was 20 I’m like, I’m like, Yeah.

12:18
So I was in New York with my family, and I hated going to work every day, and I was like, This is not it.

12:23
Life cannot be this horrible where you have to just worry about pills and responsibilities at such a young age.

12:29
So I remembered when you I remembered exactly how you felt.

12:35
You know, when you’re like, Oh, this I don’t want to be here anymore.

12:38
I wanna share my music out in the world And that’s exactly what I did.

12:42
What?

12:42
I just woke up one day book my one way ticket to California.

12:46
Why did I book it?

12:48
Because on the US map New York the extreme end was California.

12:53
I’m like, straight line.

12:55
I don’t want to be associated with any of the New Yorkers.

12:58
Don’t mind East coasters.

13:00
That’s not what I meant.

13:01
So all the people on the East Coast is I I don’t have any personal issues.

13:04
It’s just that I just didn’t want to be associated with that energy.

13:08
So I booked a ticket and that’s it.

13:10
And here I am on my calling, you know, which I understood later that this is so much better now that than what I was there, so Thank you.

13:22
Thank you.

13:23
You you mentioned authenticity and then you mentioned marketing.

13:28
So and I know that authenticity can be like a buzzword for so many people.

13:33
They probably don’t even know what that means.

13:34
So, in your experience, what does it truly mean to market yourself authentically, especially as a woman in today’s professional landscape?

13:44
Yeah.

13:45
, So I I totally hear and and and say that Yeah, authentic.

13:52
He has become this buzzword, But for me, it’s still a word that has carried so much weight and is still for me, like such a core value.

14:00
And I thought, let me actually even look up.

14:03
One of my one of my mentors does this all the time.

14:05
She’ll give you like the dictionary definition of words, and you’re like, Whoa, that is so profound.

14:09
So I did the same.

14:11
I decided to take out a leaf of her book.

14:12
And so, like, the definition of authentic is true to one’s own personality, spirit or character, so that I think we can all all get with, you know, the the authenticity is about being true to ourselves, and then the definition of marketing marketing is a process of creating, communicating, delivering and exchanging offerings that have value.

14:35
So basically, you know, authentic marketing is about finding ways, creating frameworks that allow you to market your offerings to to share your offerings with the world in a way that is is true to yourself.

14:49
And I feel like that is actually something that really everybody can get behind because especially, I could imagine that that maybe a lot of your listeners are are kind of within this space of wanting.

15:01
You know, so many women have medicine to share in whatever form that it takes, and you know, the medicine that’s coming through every each individual’s channels.

15:12
When we’re really tapped in with that, it’s important for us to to ensure that that medicine is then being communicated to the world.

15:19
In a way that’s like, this is what I’m really sharing like this is really it, so that it can really find its people.

15:25
And so, , for me, yeah, like that is really that is really the the the definition of authentic marketing.

15:32
And as someone who for whom the word authenticity is, you know, so much more than just a buzzword.

15:39
Marketing on self authentically is really just a case of, like, communicating your medicine in a way that’s true to yourself and the medicine itself.

15:50
Amazing.

15:51
So, for the listeners that are more practical can you share some practical steps that perhaps you did in your life when you figured out?

16:02
All right, I don’t want to do this anymore.

16:04
I want to be this artist, this beautiful artist, this medicine woman that I am, And I want to share my music.

16:11
What steps or what practical steps?

16:13
Because you have a background in marketing.

16:15
So what practical steps You would advise someone who probably has a business already that that they could use, or even someone who’s brand new, starting to just grow their business.

16:26
And they know this is their thing.

16:28
They want to try this.

16:29
They want to see if this works.

16:30
What can they at least what?

16:33
What can they be practise or put it into practise?

16:35
Yeah, So I think that for every business and yeah, this, this, of course, comes from having that that, , long experience within the marketing industry, the most important thing the the the most important thing that we can do when we have a business.

16:51
Whether it’s you know, AAA person based business like a like a service based business or a product is understand what your brand is because your the brand is like the soul of your business, the business.

17:05
You know that there’s there’s, there’s the thing that you’re offering.

17:07
There’s the thing that people will give you money to, You know that you exchange value for and that’s kind of like the the engine of the business, Let’s say, but the brand is the soul of the business.

17:17
And again, like looking at the definition of brand just to help people really understand what this is is.

17:22
It’s like your brand is basically the thing that identifies your goods or services as distinct from somebody else’s like.

17:30
Why is someone gonna buy a Samsung phone over an apple phone?

17:34
I feel like Apple customers are very distant from Samsung customers, for example, or or or a coffee shop.

17:40
Starbucks customers quite distinct from someone who only goes to their local, you know, like Micro Brewery.

17:47
It’s it’s completely different, and and all of that, even though it’s both coffee or it’s both phones, it’s the brand It’s the soul of the business that that is the thing that resonates with other people.

18:01
So for you as a as a what whatever business it is that you are, , bringing to the world that I feel that really the most important thing you can do is to understand what your brand is.

18:13
Understand the soul of your business and what it is that makes your business different from other people’s.

18:19
And a lot of that is going to come from who you are as a person, because if you know, if it’s if it’s your business, it’s your baby.

18:26
So then the most important thing you can do, and this is something that I did for myself and wear it, , where it sort of manifest is really on on my instagram as an independent artist, that’s kind of the best platform for for musicians to grow independently in In 2024 I really took the time to yeah, create, not even create, because the brand is me, right?

18:51
So it’s not like I’m creating something new.

18:53
It’s more about.

18:54
It’s more about building the framework that allows my personality to come through in a consistent way in everything that I do in the digital space, , so that would that’s That’s what I would say is kind of like the Step one.

19:09
It would be sort of like understanding brand as the soul of your business and the thing that you want to create a really solid framework for, so that when somebody sees whether it’s an email or it’s a real or you know what what, however, it is that they come into contact with you.

19:27
If it’s for someone, they feel it like they resonate with it because you’ve got very clear on your own.

19:36
your own how to describe it.

19:39
I love it because it’s kind of so much of it for me is really about the energetics of it.

19:43
It’s like you are.

19:45
You know, if it was a if it was radio waves, for example, you’re like, this is my frequency.

19:50
And then people can tune into that frequency and be like, Oh, yeah, yeah, that’s for me.

19:54
I know that.

19:54
That’s for me.

19:55
I’ve seen one real I’ve I’ve read one newsletter.

19:58
I’ve listened to one whatever it is, and they’re like, I know that that’s for me And that’s what you’re really doing with branding is your is your is.

20:06
You’re kind of like sending out into the world.

20:08
The the frequency of like this is for these people.

20:12
This is what I’m offering, and for those people to hear it and be like, Yes, I hear you.

20:15
Now I’m coming to exchange value with you.

20:18
I love that.

20:19
So obviously Step one is to figure out who you are, what makes you alive and start honing on your skills and and be more authentic.

20:29
And then Step two is when you wanna focus on marketing, which, obviously, if you.

20:33
If you know this is your skill and now it’s time for you to showcase it to the world, then you start your marketing.

20:39
So let’s say this woman that’s that’s listening to is in Step two.

20:43
She’s going out there.

20:44
She’s putting it on social media.

20:45
Let’s pick Instagram.

20:46
OK?

20:46
She’s putting videos that she does on daily basis.

20:50
Are there special tips for women that that want to use social media to market their work authentically?

20:58
Any tips that you have tried and have worked for you?

21:03
, yeah.

21:04
I mean, I think there’s so many.

21:07
There’s so much.

21:09
out there about how to grow on social media, I think.

21:14
Yeah, that You know, I am definitely not, , a social media expert.

21:19
However, what I think has really allowed me to experience some really meaningful growth over the last six months.

21:26
So So just yeah, for some context.

21:28
At the start of this year, I had 1600 followers on Instagram, and this is when I kind of decided, like, right.

21:34
I’m taking Instagram seriously as my platform for growing my visibility, sharing my music with the world.

21:40
What do I need to do?

21:41
Finding resources, finding these social media experts, you know, w what are they saying is is the key trusting what those experts say?

21:49
Don’t don’t fade.

21:51
The social media gurus like they are, they are literally telling it like it is and then and kind of rolling that out.

21:58
But the first thing that I did was really working out OK, what as you said then for like, what makes me feel I feel most alive and fulfilled when and finishing the sentence, writing out 10 things of just like when I’m with my partner when I’m with my daughter when I’m in the studio, when I’ve got my feet on the earth and the stars in the sky above my head you know, really just finding all the things that light me up.

22:24
Not necessarily anything to do with music, Not necessarily anything to do with your business also, but more just finding out like what really lights you up because it’s when you’re lit up that other people are gonna feel that and resonate with it.

22:38
That’s what they’re gonna be resonating with is the passion that they feel in you so kind of going through that list and then reading those statements and finding these keywords of like, OK, this is what I’m about.

22:51
My key words are love, freedom, adventure, embodiment and creativity.

22:58
I think so that doing that exercise really helps me to get clear on, like, this is what I’m posting about.

23:05
You know, this is these are the things that I’m gonna post about whe whether it’s my music or something else, finding things that you know that you can easily show up for every single day because you know, social media can be really overwhelming and know that consistency and regularity is what the algorithm loves.

23:25
So it’s kind of finding What do you feel that you can show up for on a daily basis?

23:30
Cos it’s, you know, it’s not always necessarily the nitty gritty aspects of our business.

23:35
How else can we show up in a way that is gonna resonate with people where we’re not only talking about the products and the offerings that we’re putting forward?

23:44
You know?

23:45
Yeah, totally makes sense.

23:46
And I love that, you know, So and I wanted to know it from your own personal experience.

23:51
What about I know that balancing authenticity with corporate expectations, especially if someone’s working and they are still thinking about doing their own thing.

24:01
But they haven’t started yet.

24:03
It can be super tricky.

24:04
So how have you managed to stay true to yourself while meeting pressures that you used to feel when you were working in your marketing career?

24:18
Like how did you balance those pressures and you knew deep down, all right, I don’t want to do this one day that you still had to deliver because it was survival.

24:27
You get paid for it.

24:28
So how did you manage that?

24:31
Oh, man, that’s such a challenging question because I think the thing is that’s That’s just a sad truth is that the the corporate world is not really set up in a way for us to balance it with anything.

24:45
You know, , we and and where we often like what?

24:52
What comes into sort of stark relief.

24:55
When we decide we want to try and find a bit more balances, we then find those ways where you know, for example, as a mother, you might want to work some afternoons from home.

25:05
And you have to have that conversation with your bosses and, like how they respond to that gives you feedback about, like, you know, OK, can I Can I Can I stay in, stay in this position or do I need to find something that’s more that is going to allow me to balance things more?

25:19
You know, I think, W W balancing our own needs, Let’s say, like listening to the body, listening to the heart and balancing that with the corporate world is often I feel about having to What’s the word?

25:39
A train train, the muscle of communication and and confidence, you know, And I think it it’s much easier for us to find that balance when we’re able to share our needs with our with our employers, with the businesses that we work for in ways that are like coming from a place of this is this is what I need.

26:03
I’m standing here with my shoulders back and my head up, and I’m telling you exactly what I need and why can you make this happen for me?

26:10
And I think, , actually, last summer I had that with a AAA contract that I’d taken where they had four days in the office in the UK, , again, just for a bit of context, the post pandemic.

26:24
It’s more like 2 to 3 days is kind of the usual working in the office, and this particular contract was four days in the office, and that was since my daughter was born.

26:34
I I had never been in the office that many days.

26:38
, it was and I’d kind of said yes to the contract, thinking that I’m sure I can just negotiate afterwards.

26:44
You know, actually, two days would be great for me.

26:48
And in the first instance, they said, no, it’s got to be four.

26:52
And I was like, Wow, OK, And I was in the office on the first day and I had this r I had this realisation like, Oh my gosh, no, Like I no, I I actually can’t and that and I actually can’t do that.

27:05
That’s gonna be so iba for my family rhythm for me to be, , not present for my daughter four days a week and be coming home when she’s already in bed when she’s had nothing like that kind of distance from me.

27:19
So in her whole little life, and it meant that I had to actually be really honest and own the fact like, Look, I’m sorry.

27:27
I thought that I could do this, but I actually can’t and, you know, explain the reasons, Like, as a mother, this is the situation.

27:34
This is the post pandemic world that my daughter has come into da da da da da and I actually, I actually can’t Can’t Can’t do the job if if I have to be in this much And I’m really sorry.

27:45
I understand that I’ve you know, this is not I I’m I’m still learning.

27:49
I’m a new mother.

27:49
I’ve not had to have these conversations before And it and I wasn’t saying it to sort of, like hold them over a barrel.

27:56
I was genuinely just taking responsibility for what I needed.

28:00
And I understood that if they couldn’t make it happen, that was OK.

28:03
And in the end, they were like, Well, what?

28:05
What do you need?

28:06
What, What would what would work for you?

28:08
And I was like, I can do two days and they were like, OK, that’s fine.

28:11
And then and then and it was.

28:13
And I think it was just one of those situations where I realised that, you know, there are There are times where if it’s like, OK, I need to work a bit later or go in a bit earlier.

28:22
You know, there are times where we kind of are like, OK, I know.

28:25
I just I’m just gonna have to do this for a bit, and it’s not gonna feel so good.

28:29
But hopefully I can give myself something over here to, you know, to rebalance it.

28:33
But there are those times where I think we have to really sort of like own our needs and see whether our corporate environments can accommodate us.

28:42
And if they can’t also see that as information of whether they’re whether it might be an opportunity for us to find another corporate environment that might be a little bit more serving of our needs and understanding of of our needs as well.

28:56
I love that.

28:57
So you ba you’re basically saying to everyone listening in that when you own when you own your needs, you’re again practising being authentic to yourself, which is super important.

29:09
Otherwise your life gets so screwed up that people don’t realise that they wonder why am I getting these headaches?

29:16
Why am I getting these anxiety tax?

29:18
Because you’re not owning your needs.

29:20
You’re not speaking your truth.

29:21
So I want to really pick your brain on this.

29:26
What have you tried in the past?

29:28
And up until now, that has really served you well when it comes for you to market besides instagram any other practical tips that you can share with our listeners?

29:40
other than instagram, Well, I mean, that’s that’s kind of tricky, because for me at the moment, Instagram, Like I said, I’m still quite new into my into this new, , identity as an artist.

29:56
And really, for the last six months, Instagram has really been my primary focus.

30:00
Like, I haven’t got my newsletter for my for my artistry.

30:03
I haven’t got my newsletter set up yet.

30:05
You know, I’m still really just like in the in the newness of it.

30:08
, but in terms 11 thing that I will share about Instagram, which isn’t specifically necessarily about posting, which I found to be really, , nourishing.

30:20
has been reaching out and welcoming every single new follower who joins.

30:27
I can’t do it anymore because I’m growing too fast to do it every day.

30:31
But I still try to every every time somebody comments, I still to make time once a week, to go through and find all those people and send them a message.

30:39
And the reason why I share that is because I feel like it’s not directly linked to kind of like growth on Instagram.

30:45
But it’s much more about kind of fostering these 1 to 1 connections with people and in that process of reaching out and saying, Hey, welcome to my space da, da da I’m really wanting to create create sacred containers here.

30:59
You get to create these, , relationships with people that are deeper than just them, following you and liking your content that there’s much more opportunities for yeah, connection and for deeper levels of kind of exchange and support, whether it’s that I have offerings or whether it’s that I’m, I’m open to kind of sharing their offerings and that kind of thing, So, yeah, at the moment, I’m pretty much I’m pretty much an instagram girl That’s definitely serving me really well.

31:29
And I feel like that is a pretty good tip.

31:31
Basically, everyone that’s following you, you know, start d ming them and welcome them to your space.

31:36
And that’s helping you to build your own community.

31:38
No matter if you have 50 followers and if you have even one new follower and I I practise that a lot when it comes to you know, the views that I get Sometimes I know it’s all data and metrics, but, , but But this tip, I’ll definitely tell my team I’m like, Hey, Ma.

31:55
has said that you need to start d MA new followers.

31:58
That’s a great tip.

31:59
And sometimes I feel like when we, you know, we just go behind these metrics, these vanity metrics seeing our seeing our views or followers.

32:09
And we sometimes get so disheartened being a woman, especially if you’re insecure in the first place.

32:15
And then all of a sudden you put out your work in the world and then no one is seeing it.

32:18
And you’re like, Oh, my God, my work sucks.

32:21
That’s not true, you know.

32:22
And I had to train my mind again and again and again.

32:26
And it was super hard to say, Hey, I got three views.

32:29
Yay!

32:30
Three people are seeing my content, Those three people Sometimes those three views or one view people will contact you and be like, Hey, can we work together?

32:41
So what’s more important, the likes the views or actual someone, you know, someone contacting you to do brand collaborations or to work with you as a client?

32:51
So I love I love that tip on Mao.

32:53
So my last question any other tips that you can from your previous experience?

33:02
Not now, but any other tips back in the days will used to do for your clients that would really help our listeners to again grow and market themselves professionally.

33:15
Maybe it’s a networking tip.

33:16
Maybe it’s a branding tip.

33:18
Anything that you can suggest.

33:20
Yeah, definitely.

33:21
I think for me, as I’m kind of coming from that world of specifically branding like brand strategy is really sort of my jam and what I love to kind of get into with my clients because I still do a few 1 to 1.

33:38
I still work at 1 to 1 with a few clients a year, , is really just again reiterating the importance of of creating that brand strategy for yourself.

33:51
If if it’s something that you haven’t yet sort of found the time to do, I really, really highly recommend it, because essentially what you’re doing is really like laying the foundations for everything else that comes on top your products, your services, your content strategy, everything is going is going to feel so much more authentic when you have done the work to understand what it is that you are about how much of yourself you want to put in into your business and creating the you know everything from, like what?

34:24
What is what is it that we’re about?

34:27
Where is it that we’re going?

34:28
What are our values?

34:29
What is our personality?

34:30
How do we speak to our people?

34:32
Who are our people?

34:33
Obviously, and an amount of this I’m sure every business has done.

34:37
But really, the branding is what’s going to give life to your business.

34:41
And I think for me having done that work and how often I get, , with other people and and now with myself, the the feedback of like, I love your you know, love your feed, love your content like I resonate with it so much.

34:56
And and I get that often because I feel like I really took the time to understand what it was that I wanted to.

35:02
What message is it?

35:04
Aside from my music, you know, what is it?

35:06
What is the message that I really wanna share?

35:09
And I think that for any any any woman listening with any kind of business, product or service base but understanding like aside from the product that you’re putting in the world or the offerings that you’re putting in the world.

35:20
What’s behind that?

35:22
Like, how do you want people to feel as a result of exchanging value with you?

35:26
Like what?

35:27
What transformation around?

35:29
What kind of themes are you wanting to bring into the world?

35:33
And once you understand that it is so empowering because rather than every single, you know, newsletter or every single launch or every single piece of content having to be this like back to the drawing board, you’re once again just like digging into that world of, like, OK, cool.

35:50
This is what we’re going to talk about today.

35:52
And I’m lit up about this every single day because it’s one of the colours of my soul.

35:56
And here we go, you know?

35:57
So, yeah, definitely.

35:59
For me, branding is, is one of the is one of the most powerful aspects of marketing.

36:05
Thank you.

36:06
Thank you, Matteo.

36:07
So I know I said, it’s my last question, but I know that you you have been teaching us about being authentic and how to market yourself.

36:16
And it would be it would be a bummer if I don’t ask you to at least show case and I don’t know, this is extra extra bonus that we are getting from her.

36:27
It would be a bummer for us not to ask you to at least show your piece of music on this podcast Anything that you could sing for us or share your souls calling any piece of your work any piece of my work.

36:44
Rather other than just like a recorded I can sing you.

36:47
I can sing you like a little bit of my next single if you like.

36:51
Yes, please.

36:52
I know it’s gonna go viral and OK.

36:56
OK, I have no idea how the sound quality will be, but it’s quite a nice reverb in this room.

37:00
So So, Yeah, this This my next single, which I’m releasing, , in a couple of weeks is called Landscape of Love, and it’s really about that.

37:10
the kind of theme of it is Love always wins because it’s it’s It’s about that moment when you as a I feel like, especially as a woman who kind of had your heart broken a number of times you’ve started to do your work and you’re starting to be more bounded and discerning about who you let into your space.

37:26
And even when you’re in that space, someone still sneaks in and you fall in love and it’s beautiful, but you weren’t expecting it, so I’ll just share, like, a little bit, I suppose.

37:40
I made peace with all my demons wearing proudly all my scars searching for the worthy one I was wishing on that star I had fought to find my walls I got it tenderly The key to my eternal freedom and love My heart set me free But the moment that I met your eyes I felt the winds of change A face that was so familiar over their lifetimes Ain’t that strange So when you took me in your arms How could I ever turn away The love you shone upon me made me rise like the light of day Oh, my goodness.

38:31
Got tears in my eyes, girl.

38:33
That’s amazing.

38:35
Amazing.

38:35
I am definitely going to use that music whenever it releases on a lot of my videos.

38:41
So stay tuned, everyone, and make sure that you follow a mat.

38:46
So please tell us where can they find you on Instagram and we are going to tag you on.

38:52
Obviously we will also be on our show notes.

38:54
But tell us Amazing.

38:56
So yeah, I’m on Instagram omotayo is o m o t a y o dot wav w a v and that’s me on insta.

39:05
Yay!

39:05
It was wonderful having you on our show, Mattia.

39:08
It was a pleasure.

39:08
Thank you.

39:09
Thank you so much.

39:10
Great chat.

39:11
Thank you so much for having me.

39:13
Thank you.

39:14
All our listeners And always remember metamorphosis, not medication.

39:19
No mistake.

39:20
No mistake for all of our listeners.

39:23
If you have any question and you really want the answers for it, then feel free to book a 20 minute free consultation with me.

39:31
And if you love this episode, then please give us a review on iTunes.

39:36
Thank you so much And see you on another episode.